Crystal Williams, Corpay Chief Human Resources Officer | Episode 15

In this episode, host Brennan Robison is joined by Crystal Williams, Chief Human Resources Officer at Corpay, for a deep dive into how the company uses employee engagement surveys to drive meaningful cultural change. With U.S. engagement at a 10-year low, Williams explains why Corpay has moved beyond traditional satisfaction surveys to focus on measuring true engagement—defined by how much discretionary effort employees are willing to invest in their roles.

Crystal details how Corpay tailors survey content to reflect company values, wellness, leadership vision, and communication effectiveness. She shares how data-driven insights have led to real policy changes, including expanded personal time off and the creation of a robust internal communications hub. The conversation also explores the role of AI in analyzing survey responses, strategies for boosting participation, and how demographic data helps uncover nuanced engagement trends—such as the post-pandemic rebound among women in the workforce.

This episode is a must-listen for leaders looking to transform survey feedback into action, and for organizations aiming to build a culture rooted in trust, transparency, and inclusion.

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